Premium Beauty Brand's Journey on Amazon

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Success Story

Background:
This premium beauty brand, known for its high-quality hair care products, caters to both professional stylists and retail customers, with its products available in prestigious outlets like Sephora.

Challenges:

  • Unauthorized sales of "For Professional Only" products on Amazon.
  • Discounting by third-party sellers, affecting salon and Sephora sales.
  • Outdated product listings and images.

Key Issues Identified:

  • Third-party sellers undermining prices.
  • Incorrect product titles and sizes.
  • Use of old packaging in images.
  • Ineffective advertising spend due to sales going to third-party sellers.
  • Lack of an updated brand store.

The Impact of Third-Party Sellers:

  • Devaluation of premium products.
  • Risks of counterfeit or expired products.
  • Possible compromise on product quality due to improper storage.

Strategic Solution by beBOLD:

  • Full Account Management: beBOLD took charge of the Amazon account, implementing a comprehensive strategy.
  • Elimination of Third-Party Sellers: Ensured products sold were legitimate and met brand standards.
  • Brand Standard Updates: Revised copy, images, A+ content, and the brand store.
  • Additional Optimizations: Implemented over 20 targeted enhancements to improve visibility and sales.

Outcome:

  • Successfully removed all third-party sellers.
  • Enhanced sales while reducing advertising ACOS.
  • Strengthened brand presence and trust on Amazon.

Conclusion: With beBOLD's intervention, the premium beauty brand not only overcame its challenges but also secured a significant improvement in sales and brand image on Amazon. This case underscores the importance of expert account management to navigate the complexities of selling on Amazon effectively.

For businesses aiming to protect their brand and boost sales on Amazon, partnering with an experienced agency like beBOLD can be a pivotal step towards achieving long-term success and competitiveness.


This approach provides a comprehensive view of the situation, strategy, and outcomes, offering valuable insights into the importance of professional Amazon account management for premium brands.

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